GMAC Prospective Students Survey 2019

The Prospective Students Survey 2019 Report

Welcome to the 2019 GMAC Prospective Students Survey Research Tool!

This interactive report presents detailed results of our ongoing monthly online survey of individuals who register on, the GMAC website for prospective graduate business students. The survey offers an inside look into the preferences, program choices, needs, and opinions of thousands of individuals who are contemplating taking the GMAT exam in preparation for applying to a graduate business school program.

The report contains data collected worldwide from 9,617 registrants in 2018 and 9,471 registrants in 2017.

GMAC shares this information with business schools to help them answer critical questions such as:

• Whom should my program recruit?
• What influences individuals to apply to business school?
• What reservations do they have that might stand in their way?
• When do prospective students make decisions?
• Which programs compete for their attention?
• What does their ideal business program look like?

Graduate business school professionals can use the survey results to understand their target audience, build messages and brands, allocate resources, and develop recruitment strategies.

NEW GROUPS IN REPORT: The 2019 Prospective Students Survey Interactive Report includes new options that you may use to configure your subgroup analyses. After clicking on the 'Data Report' below, use the 'Configure Report' button in the upper left to segment the analysis for up to two groups. The new options are as follows:

• US Race/Ethnicity (On the configuration menu, select Location = 'Citizenship,' 'Country/Location', and 'United States');
• 27 US Metro Areas (On the configuration menu, select Location = 'Residence,' 'Country/Location', and 'United States');
• Provinces in Canada (On the configuration menu, select Location = 'Residence,' 'Country/Location', and 'Canada')
• Regions in India (On the configuration menu, select Location = 'Residence,' 'Country/Location', and 'India');
• Regions in China (On the configuration menu, select Location = 'Residence,' 'Country/Location', and 'China');

In addition, you can choose among 48 citizenship groups and 47 locations of residence.

Please click the 'Data Report' button below to begin.