GMAC Prospective Students Survey 2015

The Prospective Students Survey 2015 Report

Welcome to the 2015 GMAC Prospective Students Survey Research Tool!

This interactive report presents detailed results of our ongoing monthly online survey of individuals who register on, the GMAC website for prospective graduate business students. The survey offers an inside look into the motivations, preferences, program choices, needs, and opinions of thousands of individuals who are contemplating taking the GMAT exam in preparation for applying to a graduate business school program.

The report contains data collected worldwide from 12,328 registrants in 2013 and from 11,673 registrants in 2014.

GMAC shares this information with business schools to help them answer critical questions such as:

• Whom should my program recruit?
• What motivates individuals to apply to business school?
• What reservations do they have that might stand in their way?
• When do prospective students make decisions?
• Which programs compete for their attention?
• How do they gather information about graduate management education?

Graduate business school professionals can use the survey results to understand their target audience, build messages and brands, allocate resources, and develop recruitment strategies.

NEW SEGMENTS IN REPORT: The 2015 Prospective Students Survey Interactive Report includes new segments that you may use to configure your subgroup analyses. After click on the 'Data Report' below, use the 'Configure Report' button in the upper left to segment the analysis for upto two groups. The new options are as follows:

• 22 US Metro Areas (On the configuration menu, select Location = 'Residence,' 'Country', and 'United States');
• US Underrepresented Populations (On the configuration menu, select Location = 'Citizenship,' 'Country', and 'United States');
• Regions in China (On the configuration menu, select Location = 'Residence,' 'Country', and 'China');
• Regions in India (On the configuration menu, select Location = 'Residence,' 'Country', and 'India');
• Generations, including Baby Boomers, Gen X, and Millennials;
• Career goals, which include 'career enhancers,' 'career switchers,' and 'entrepreneurs.'

In addition, you can choose among 36 countries of citizenship and 32 locations of residence.

Please click the 'Data Report' button below to begin.